Bespoke Laser Cut Design
Meet Helen, owner of bespoke laser design company, Betsy & Els. Betsy & Els specialises in laser engraving and creates beautiful, personalised wedding gifts and stationery.
Helen trained in Fine Art and Graphic Design before leaving her home town and venturing to London to work in multi-discipline design. She’s now back home in Lytham, where her heart is, and making a great success of her laser cutting business.
We spoke to Helen to find out how she turned her passion into a wonderfully creative business.
What inspired you to set up Betsy & Els?
I started Betsy & Els on 1 January 2016 after years of making bespoke designs for people whilst working full time in a career that was losing its creativity.
Creativity is a special thing, when it’s in you, you can’t hide or fight it. It’s like a little bubble that just keeps bobbing back up, you need to get it out and use it. So I have.
My children have inspired me and given me the motivation to step out in a new direction.
Well done, you! And what’s the story behind your unusual company name?
Betsy and Els are the special names I use for my daughters, Beth and Ella. They are my sounding boards, my critics and my media moguls!
Betsy & Els is made from of my lifelong love and passion of design & making. My two beautiful daughters inspired me to believe.
That’s so beautiful. As a new business owner yourself, do you have any words of wisdom for others that are just starting out?
Find that one thing that makes you and your business special and run with it. And never be afraid to ask for help.
Good advice! And what do you like most about the world of weddings?
It’s a chance for a bride to express her own creativity, style and personality in a way she may not get to do in everyday life.
That is so true. Is that what attracted you to Love & Lilah?
The concept is great, there is so much on the market, I can imagine it is daunting for those planning a wedding. I like the way the website is beautiful, serene, welcoming and easy to find what suits you.
Thank you. We’re proud to host so many talented British wedding suppliers. Are you a supporter of British design?
Yes, most definitely! Supporting British talent is so important because it’s a hub of innovation and creativity that we should celebrate.
We couldn’t agree more. Any final advice for our brides and grooms to be?
Enjoy the process, because when you are relaxed and happy you usually get the best ideas and results.
Thanks Helen. We’re so pleased to welcome you to the Love & Lilah community.
To view the unique laser cut collection by Betsy & Els, including wedding stationery, signs and personalised works of art, please visit their Love & Lilah Storefront.